Growing your social following can be a challenging task. Especially with the way the algorithms are set up today. It’s almost anyone’s guess and it feels like you have to be young, pretty, and dancing to gain any kind of viral-ability. Despite the seemingly high barriers of entry to social, it is an important part of building your online presence and connecting with your past, present, and future pet clients. However, it’s not even just about finding clients. You can use social to learn, share, and engage with other pet professionals and pet lovers alike who may need your unique expertise!
Whether you’re a pet boarding business looking to expand your customer base or an individual dog walker looking to increase your client list, here are some tips to help you grow your social following:
Provide value
The most effective way to grow your social following is to provide value to your audience. This could include sharing useful information, offering helpful tips, or providing engaging content that your audience will find interesting and helpful. By providing value, you’re showing your audience and followers that you are not only passionate about pets but you’re the pet expert. Providing value positions you as an industry thought leader and encourages people to look up to you and your knowledge. You can attract more followers and keep them engaged with your content by helping them better understand their pet(s) and how to care for them.
Engage with your audience
Engaging with your audience is another important way to grow your social following. It’s not called social media for nothing. This could include responding to comments and messages, sharing user-generated content, and asking for feedback and suggestions. This is where many businesses across all industries struggle. Engaging with your audience can be an extremely time consuming activity. If you’ve ever lost a few hours at home by scrolling through the ‘Gram or Facebook, then you know, it can feel like a time suck. However, by engaging with your audience, you can build stronger relationships and foster a sense of community around your pet care brand.
Use hashtags
Hashtags are a great way to increase the visibility of your content and attract new followers. As of right now, there is no way to organize or file images online as images only. They require some kind of text to be organized and filed. Which is why hashtag use is so crucial. Hashtags act as a way to file and organize your images on social so that other users can find you. Use relevant hashtags that are commonly used by your target audience, and be sure to include them in your posts and stories. This will make it easier for people to find your content and follow you.
Collaborate with others
Collaborating with other businesses or individuals in your industry can be a great way to grow your social following. This could include partnering with other pet care businesses to cross-promote each other’s content, or working with influencers to reach a larger audience. By collaborating with others, you can expand your reach and attract new followers. Plus, who doesn’t like making new friends?
Be consistent
Consistency is key with anything. It’s especially crucial when it comes to growing your social following. Be sure to post regularly and consistently, and try to maintain a cohesive aesthetic across your social media channels. By being consistent, you can keep your audience engaged and attract more followers over time.
Pro Tip: Creating branded templates can help you streamline your content process and make it easy for anyone to take over the social channels efficiently and effectively.
By following these tips, you can effectively grow your social following and build a strong, engaged community around your pet care business. Stay in touch with clients, reach new ones, and enjoy engaging and sharing with pet professionals and pet lovers from all around the globe.
